You may have heard that Americans are now getting their news online, instead of reading it in newspapers. They’re not.
Most of what appears online and is called “news” fits that classification only in the broadest sense of the word. Instead of going online to read about the Iranian nuclear deal, the economic turmoil in China or continuing slow growth in the U.S., Americans are reading about the Kardasians, Caitlyn Jenner and ex-Subway pitchman Jared Fogle.
If you doubt the above, consider that NBCUniversal just announced it is investing $200 million in Buzzfeed, which now has a value of $1.5 billion.
Buzzfeed, as you’re probably aware, is a site that is notorious for its lists. Today, for example, you can find “16 Sexts Every Twentysomething Actually Wants,” “40 Random Thoughts We’ve All Had The Night Before School” and “99 Names For B**bs” (Note: our standards are higher than Buzzfeed’s, but you can probably figure it out).